How Do I Get More Reviews from Customers?
Because “Just Ask” Doesn’t Scale
You’ve probably heard it a hundred times: Just ask your customers for reviews. But when? How? What if they forget? And how do you make sure they actually follow through?
70% of consumers will leave a review—but only if asked. And most forget within a few hours.
The good news? You can automate this without making it feel robotic.
What Happens Without a System
When review requests are random:
- Some customers never get asked
- You remember weeks later (if at all)
- You start the cycle of feeling awkward all over again
And your online reputation ends up being an incomplete reflection of how good your work really is.
The Fix: An Automated Review Request Workflow
Let’s break this into a system you can set once—and forget.
Step 1: Trigger the Request at the Right Moment
The best time to ask for a review is:
- Right after a job is completed
- While the client is still excited about the result
Use your CRM to automatically trigger a review request via:
- SMS
- Or both
Step 2: Make It Frictionless
The fewer clicks, the better.
Send them directly to your Google Business review link—or embed it in a one-click button.
Step 3: Follow Up (Gently)
If they don’t respond:
- Wait 2–3 days, then send a reminder
- Use friendly language like “Just a quick nudge!”
Most review systems let you automate this part, so you never have to do it manually.
Check out What’s the Best Way to Ask for timing, channel, and language best practices.
Real-World Example: Podium + F45 Gyms
F45 Training partnered with Podium to streamline review collection across hundreds of locations.
Here’s what they did:
- Integrated Podium with their POS system
- Triggered automatic SMS review requests after each workout session
- Included their direct Google review link with a personalized message
The result?
- Review volume increased by 300%
- Average star rating jumped from 4.2 to 4.8
- Local visibility improved across dozens of franchise areas
Source: Podium Case Studies – F45 Fitness
Why It Works
This works because:
- It happens when your customer is happiest
- It takes less than a minute to complete
- It doesn’t rely on you remembering—or following up
People actually want to support businesses they love. They just need the reminder at the right time.
Check out How to Turn Reviews Into More Jobs to learn how to leverage reviews for marketing.
Bonus Tools You Can Use
- GoHighLevel: Automates SMS + email review requests
- NiceJob: Review generation tool with reminder sequences
- Podium: Great for brick-and-mortar businesses
- BirdEye: Powerful for multi-location reputation management
All of these can plug into your CRM or job-completion workflows.
Final Takeaway
Your best marketing is what your customers say about you.
Make it easy for them to say it, and make sure it gets seen.
Next Steps
If you want to automate the entire review process and build a 5-star reputation on autopilot, schedule a Business Audit with The Omnia Co. We’ll help you set up the exact workflow your business needs to capture more reviews—without sounding like a robot.
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