What Should I Post on Social Media If I Don’t Have Time?

If you run a service-based business, your day is already packed.  Posting content? That usually falls to the bottom of the list—if it makes the list at all.  But here’s the good news: You don’t need to be a full-time creator to stay visible online.  You just need the right plan.  This guide gives you quick-win content ideas, batching strategies, and automation tools so your social media stays active—even when you're buried in client work.

Step 1: Steal These Low-Effort Post Ideas

1. Before and After Photos

Nothing beats a transformation.

• Snap pics on site
• Use a side-by-side app (like Layout)
• Post with 1-2 lines about the project and location

2. Behind-the-Scenes Shots

People love seeing your process.

• Snap a shot of your truck, tools, or your team mid-job
• Share a quick tip or lesson learned

3. Client Testimonials

Got a great review? Turn it into a post.

• Use a tool like Canva
• Add your logo and client quote

4. Time-Lapse or Walkthrough Videos

Use your phone to:

• Record a 15-second time-lapse of you on the job
• Or do a quick walkthrough explaining a finished project

5. Educational Content

Share your knowledge:

• “3 things to check before calling a plumber”
• “How to tell if your roof needs repair”

Use text-only if you don’t want to be on camera.

Check out What’s the Cheapest Way to Market My Business? for more ideas like these.

Step 2: Batch and Schedule Once a Week

You don’t need to post daily. You need to schedule smart.

Here’s how:

• Pick 30 minutes every Sunday or Monday
• Choose 3-5 ideas from the list above
• Use a tool like GoHighLevel, Later, or Metricool to schedule

Once it’s scheduled, it posts without you lifting a finger.

Step 3: Reuse Content in Multiple Places

One post = multiple platforms.

• Post a pic on Instagram
• Share the same pic with a tip on Facebook
• Turn it into a Reel or Story

Bonus: Save your best posts and repost every few months. No one will remember.

Step 4: Let Automation Fill the Gaps

If you’re using GoHighLevel, you can:

• Set up post templates
• Auto-pull Google reviews into branded graphics
• Link form submissions to thank-you posts

Let the system do the work—you just approve the plan.

Check out Do I Need a Website or Is Social Media Enough? for full strategy breakdown.

Final Takeaway

If you only show up when business is slow, you’re training your audience to ignore you when you’re busy.

Consistency is king.

It builds trust. It keeps leads warm. And with the right systems, it doesn’t have to take more than an hour a week.

Next Steps

Want help building a 30-day social plan you can set and forget? Schedule a Business Audit with The Omnia Co and we’ll show you how to automate your content, stay visible, and keep growing—even when you’re short on time.